Introduction
If you run a local business in Surrey, you’ve probably noticed how competitive the market is. Whether you own a restaurant in Guildford, a plumbing service in Newton, or a real estate agency in South Surrey, being easily found by potential customers is crucial.
One of the most powerful (and free) tools available to businesses today is Google Business Profile (GBP), formerly known as Google My Business (GMB). A well-optimized Google Business Profile can:
- Increase your visibility in local searches
- Drive more traffic to your website
- Convert searchers into customers
- Boost credibility and customer trust
At RCT Surrey SEO Agency, we specialize in helping Surrey businesses maximize their Google Business Profile to stand out in local search results. This guide will walk you through why GBP matters, how to optimize it, and expert strategies to get more customers.
Why Google Business Profile Matters for Surrey Companies ?
1. Google Business Profile Helps You Rank in Local Searches
When people search for a business or service “near me”, Google prioritizes businesses with a well-optimized GBP. The top three results appear in the Local Pack (Google Map Results), and these businesses get the majority of clicks.
For example:
- A Surrey-based dentist with a complete and optimized GBP will appear higher when someone searches for best dentist in Surrey.”
- A landscaping company in Cloverdale with strong reviews and updated business information is more likely to rank for _”Surrey landscaping services.”
More visibility = More potential customers.
2. Google Business Profile Builds Trust with Customers
- 90% of consumers read online reviews before visiting a business.
- Businesses with positive reviews and detailed business profiles get 70% more local visits.
- Star ratings appear in search results, making your business look more credible.
f your competitors in Surrey have better reviews and complete profiles, they will win more business.
3. Google Business Profile Drives Website & Foot Traffic
A well-optimized GBP provides key business details, including:
- Business name, address, phone number (NAP consistency)
- Website link for direct traffic
- Google Maps directions for in-person visits
- Call and message buttons for instant contact
Example: A Surrey bakery that optimized its GBP saw a 35% increase in in-store visits in just three months.
Step-by-Step Guide to Optimizing Your Google Business Profile
1. Claim & Verify Your Profile
If you haven’t already, claim your business on Google:
- Go to [Google Business Profile Manager](https://www.google.com/business/).
- Search for your business (if it’s already listed, claim it).
- Follow the verification process (usually via mail, phone, or email).
Verification is crucial – Google won’t rank unverified businesses highly.
2. Complete Every Section of Your Profile
Ensure your business information is 100% accurate and consistent across all platforms (website, directories, social media).
Key Sections to Fill Out:
- Business Name – Match exactly with your legal name.
- Business Category – Choose the most relevant primary category.
- Address & Service Areas – Clearly define your service areas (e.g., “Serving all of Surrey, BC”).
- Phone Number – Use a local phone number (not a call center or 1-800).
- Business Hours – Keep them updated (especially for holidays).
- Website Link – Direct traffic to your most important landing page.
Pro Tip: Adding secondary categories (e.g., “Emergency Plumbing” for a Surrey plumber) improves visibility in related searches.
3. Add High-Quality Photos & Videos
Businesses with photos and videos get 42% more direction requests and 35% more clicks on their website.
What to Upload:
- Exterior & Interior Photos – Show customers what to expect.
- Product & Service Photos – Showcase your offerings.
- Team Photos – Humanize your brand.
- Videos – Short clips of your business in action (e.g., a hairstylist showing a before-and-after transformation).
Update photos regularly to keep your profile fresh.
4. Optimize Your Business Description with Keywords
Your business description should:
- Be 750 characters or less
- Include primary keywords naturally (e.g., “We are a top-rated plumbing company serving Surrey for over 10 years.”)
- Highlight what makes you unique
Don’t keyword stuff – Google may penalize excessive use of keywords.
5. Collect & Respond to Customer Reviews
More reviews = Higher rankings & more trust.
How to Get More Reviews:
- Ask happy customers immediately after a service.
- Send a Google Review link via email or SMS.
- Add a QR code on business cards, receipts, or signage.
- Run a monthly giveaway (without violating Google’s guidelines).
How to Respond to Reviews:
For Positive Reviews – Thank them and personalize your response.
For Negative Reviews – Stay professional, apologize if necessary, and offer a solution.
Example Response:
”Thank you, [Customer Name], for your kind words! We’re thrilled you loved our service. We appreciate your support!”
6. Use Google Posts to Engage Customers
Google Posts appear in your business profile and can drive engagement.
Types of Google Posts to Use:
- Promotions & Special Offers – Attract more customers.
- Events – Advertise upcoming local events.
- New Product Launches – Highlight what’s new.
- Business Updates – Share important announcements.
- Post weekly to stay active on Google.
7. Enable Messaging for Direct Customer Interaction
Google allows customers to message businesses directly from search results.
- Turn on messaging in GBP settings.
- Respond quickly (Google rewards businesses with fast response times).
- Use FAQs to automate responses to common questions.
Example: A Surrey home cleaning service enabled messaging and increased bookings by 20%.
Final Thoughts on Google Business Profile for Surrey Businesses
For Surrey businesses, a fully optimized Google Business Profile can be a game-changer for attracting more customers, improving local rankings, and increasing trust.
- Complete your GBP profile with accurate business details.
- Upload high-quality images & videos regularly.
- Collect and respond to reviews to build credibility.
- Use Google Posts and messaging to engage with potential customers.
At RCT Digital Marketing Agency, we help businesses in Surrey optimize their Google Business Profiles to outrank competitors and drive real results. If you need expert SEO support, contact us today!
