Introduction
If you’re investing in SEO for your Coquitlam business, you want to know if it’s paying off. Unlike Google Ads, where you can directly track spending and revenue, SEO results take time and require deeper analysis. But when done right, SEO delivers long-term traffic, leads, and sales at a lower cost per acquisition.
So, how do you measure SEO ROI (Return on Investment)? It’s not just about keyword rankings—it’s about tracking the impact on organic traffic, conversions, and revenue.
In this guide, RCT Digital Marketing Agency in Coquitlam will break down step-by-step how to calculate SEO ROI, which metrics to focus on, and how to turn SEO data into actionable business insights.
What is SEO ROI?
SEO ROI measures the profitability of your SEO efforts by comparing the revenue generated from organic search to the cost of SEO investment. It helps answer the essential question:
Is my SEO strategy delivering real business value?
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SEO ROI Formula
To calculate SEO ROI, use this formula:
(Revenue from SEO – SEO Costs) ÷ SEO Costs x 100 = SEO ROI (%)
- For example:
– Your Coquitlam business generates $15,000 in organic revenue
– Your monthly SEO investment is $5,000
– Your SEO ROI = ($15,000 – $5,000) ÷ $5,000 x 100 = 200%
A positive ROI means SEO is profitable. A negative ROI suggests you need to refine your SEO strategy.
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Essential SEO Metrics to Track ROI
To measure SEO success, track the right KPIs (Key Performance Indicators):
1. Organic Traffic Growth
Organic traffic shows how many users visit your website from Google’s unpaid search results. Growth in organic traffic means your SEO efforts are working.
- How to Track It:
– Google Analytics → Reports → Acquisition > Traffic Acquisition
– Use filters to analyze traffic from Coquitlam
–Compare traffic month-over-month or year-over-year
2. Keyword Rankings & Visibility
Ranking higher for local business keywords increases visibility and customer engagement.
- How to Track It:
– Google Search Console → Performance → Track keyword rankings
– SEO tools like Ahrefs, SEMrush, Moz
– Monitor Coquitlam-specific search terms like:
– “Coquitlam home renovation services”
– “Best coffee shop in Coquitlam”
3. Conversion Rate from Organic Traffic
Traffic is only valuable if it leads to conversions—like form submissions, calls, or purchases.
- How to Track It:
– Google Analytics→ Reports → Conversions > Goals
– Track key actions such as:
– Contact form submissions
– Phone call clicks
– Online bookings & purchases
Example:
If 1,000 organic visitors generate 50 sales, your conversion rate is 5%.
4. Customer Acquisition Cost (CAC) from SEO
CAC tells you how much you’re spending on SEO to acquire a new customer.
Formula:
SEO Costs ÷ New Customers from Organic Search = CAC
If you spend $5,000 on SEO per month and acquire 50 new customers, your CAC is $100 per customer.
5. Revenue Generated from Organic Search
For eCommerce businesses, tracking SEO-driven revenue is simple. For service-based businesses**, you must track lead conversions.
How to Track It:
– Google Analytics → Track eCommerce sales
– Service businesses: Track leads, average order value, and lifetime customer value
6. Backlink Growth & Domain Authority
More quality backlinks improve rankings and increase brand credibility.
How to Track It:
– Ahrefs, SEMrush, Moz → Backlink profile
– Monitor **Domain Authority (DA) & Page Authority (PA) growth
Related Content: SEO for Small Businesses: A Guide for Coquitlam Entrepreneurs
Best Tools to Measure SEO ROI
Using the right SEO analytics tools helps you accurately track ROI.
1. Google Analytics 4 (GA4)
- -Measures organic traffic, conversions, and user behavior
- Tracks goal completions and revenue attribution
2. Google Search Console
- Monitors keyword rankings and search performance
- Identifies indexing & technical SEO issues
3. Ahrefs, SEMrush, Moz
- Tracks keyword visibility and competitor analysis
- Analyzes backlink growth and site authority
4. Call Tracking Software (CallRail, WhatConverts)
- Measures SEO-driven phone call leads
- Helps local businesses assess lead quality
5. CRM Software (HubSpot, Salesforce, Zoho)
- Tracks SEO-driven customer conversions
- Connects organic traffic to actual revenue
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Real-World Example – Coquitlam Business SEO Success Story
A Coquitlam-based landscaping company worked with RCT Digital Marketing Agency to improve SEO and track ROI.
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Strategy Implemented
– Optimized their website for local SEO keywords (_“landscaping services Coquitlam”_)
– Created high-value blog content on garden design trends
– Improved Google Business Profile (GBP) visibility
– Built local citations & backlinks
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Results Achieved
– Organic traffic increased by 195% in 6 months
– Conversion rate improved from 2.5% to 6.3%
– Revenue from organic search grew by 150%
By tracking SEO ROI, they reduced Google Ads spending and generated consistent organic leads.
Common Mistakes When Measuring SEO ROI
1. Expecting Instant Results
SEO takes 3-6 months to show full impact. Avoid short-term thinking.
2. Ignoring Conversion Tracking
Traffic alone isn’t enough—track contact forms, calls, and purchases.
3. Measuring Only Keyword Rankings
Rankings matter, but business impact (leads & revenue) is more important.
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Why Measuring SEO ROI Matters for Coquitlam Businesses
SEO is a long-term investment, but tracking ROI ensures you’re making data-driven decisions.
By focusing on:
Organic traffic growth
Keyword visibility & local search rankings
Conversion rate & revenue impact
Customer acquisition cost from SEO
…you can determine whether SEO is profitable for your Coquitlam business**.
At RCT SEO Agency in Coquitlam, we specialize in SEO strategies that drive measurable ROI. Contact us today for a free consultation and let’s grow your business with data-driven SEO success!
